The "Why, What, Win" Webinar Series: Planning Webinars that Perform

A Webinar Series About Webinars

Presented by Lauren Kroells, Marketing Strategist at CTG

The "Why, What, Win" Webinar Series

Planning, Promotions, Speaker Prep, Live & Post Event

Mark your calendar!

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June 18 - Planning Webinars that Perform:

Shift your strategy from chaotic, one-off events to a repeatable framework that aligns your content with measurable pipeline impact.

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July 2 - Promoting Webinars with Purpose:

Learn how to build an intentional, multi-channel promotional sequence that activates your speakers and expands your reach.

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July 16 - Presenting Webinars with Confidence:

Discover the essential scripting, staging, and rehearsal techniques that transform subject matter experts into engaging, flawless presenters.

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July 30 - Executing Webinars that Deliver Data:

Master backend execution on event day and learn how to translate audience analytics into actionable insight for your next campaign.

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Join us for an inside look at Colliver Technology Group’s (CTG) proven webinar framework.

June 18 - Planning Webinars that Perform

Establishing Big Picture Goals:

Moving beyond getting leads to define what real success looks like for your brand.

Picking Your Theme:

How to decide between "How-to" deep dives, "Trends" reports, or "Instant Impact" sessions to ensure your content resonates.

The Logistics of Success:

Striking the right balance with timing and frequency—finding the sweet spot for your goals.

July 2 - Promoting Webinars with Purpose

The Anatomy of a Purpose-Driven Email Sequence:

How to map out an email cadence where every message has a unique angle to drive registration without causing inbox fatigue.

Activating Your Speakers:

Practical ways to incentivize and empower your guest speakers to promote the event to their own networks.

Timeline and Cadence Optimization:

When to launch, and how to balance multi-channel promotion across email for maximum impact.

July 16 - Presenting Webinars with Confidence

The Architecture of Speaker Confidence:

How to help your speakers master their narrative flow, transition smoothly between talking points, and command a virtual room without relying heavily on slide text.

Staging and Technical Readiness:

The baseline checklist for professional virtual delivery, covering optimal lighting, audio hygiene, camera positioning, and minimizing background distractions.

The Non-Negotiable Dry Run:

Why a live rehearsal is mandatory, how to use it to stress-test your tech platform, and how to practice speaker hand-offs to eliminate awkward silences.

July 30 - Executing Webinars that Deliver Data

Flawless Live Execution:

How to manage the backend of a live event—from moderating audience engagement to troubleshooting technical issues on the fly without the audience noticing.

Decoding Webinar Analytics:

The critical metrics you should actually be tracking (beyond just registration and attendance) to accurately measure content resonance, audience drop-off points, and engagement depth.

The Structured Follow-Up & Repurposing Loop:

How to build a post-event communication plan for both attendees and "no-shows," while slicing your main presentation into high-value assets based on what data shows the audience liked best.