INFLUENCERS - Are they creating marketing hype that brands don’t want?

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Presented by:

Govan Whittles
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ANCHOR | Govan Whittles is a trained journalist based in Johannesburg, South Africa. Over the past ten years Whittles has developed extensive contact networks in Gauteng, Eastern Cape, North West, Limpopo, Free State and Cape Town, as well as within South African politics, its unions and the mining sector. On quieter days, Whittles brainstorms episodes of South Africa's only animated political cartoon; PIMPLES.

Tarisai Moffat
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MARKETING ENTHUSIAST | Tarisai Moffat is a seasoned executive with over 15years of experience in the content creation, advertising, and marketing sector. She has a proven track record of delivering results for her clients and has a strong reputation for her strategic vision and leadership skills. She co-founded Gateway Synergy without capital and navigated it through a digital transformation during the COVID lockdown. Her work has been recognised at global industry awards, including Promax Global and Women in Marketing UK.

Pieter Groenewald
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A qualified Chartered Accountant, Pieter started deploying his trade in the media world, 23 years ago but for the last 13 years, his focus has been influencer marketing and assisting businesses to grow, via this exciting and fast developing channel. He founded theSALT, the first to market nano influencer channel in SA, which is currently being rolled out internationally as a technology solution. Pieter is an experienced CEO with a demonstrated track record of working in the marketing and advertising industry. He is currently the CEO of SA's #1 Influencer Marketing Group at Nfinity, helping brands to capitalise on "trusted referrals" through influencer marketing. Our product and service channels are theSALT, Webfluential, Echocast, theInternship and Nfinity Influencer.

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