Here's what you'll learning:

✓ What is the difference between Action-Based and Value-Based analytics and reporting.

✓ Why and how Value-Based is better for making better business decisions to meet client goals. Thus, this should drive marketing decisions; otherwise, you can optimize the wrong campaigns and metrics.

✓ Clients only care about Revenue Driven and their marketing ROI... the value you are generating.

✓ See real examples of consolidated Client value reports and marketing team analytic dashboards.

✓ Learn how to transform your agency affordably to performance-based to increase and show ROI.