Masterclass - Introduction to Digital Marketing for Lawyers

In this masterclass, you will learn the basics of marketing applied to legal services, going from how to identify your target audience to all the subdisciplines of legal marketing.

By signing to this masterclass, you'll specifically learn:

• The importance of marketing and sales for legal professionals.
• How to identify your target clients as a legal professional.
• An overview of brand building for lawyers.
• An introduction to social media marketing, content marketing, and website development.
• Why SEO matters to law firm websites.
• The importance of networking and client referrals.
• Measuring your marketing effort success.